Born in Calgary, but mostly raised in small towns in central Alberta, raised right by a  single mom. Cher suffered a lot of Abuse during her life which made her want to help people, doesn't matter who they are. She's a very unique individual who always wanted to stand out from her peers in high school, and never wanted to hangout with her own age group, perhaps she just was still trying to find her place in life as she always felt she didn't belong. Helping people, being around her 2 grown daughters, and 6 grandkids is the only time she feels like she feels a sense of belonging. That's how she came up with this business, combining helping people who are unique and can stand out in the crowd.